As a web design company or creative director, you’ve worked with a customer that requests modifications repeatedly with no end in sight. Isn’t it annoying?
You want to keep the client pleased without driving yourself insane or jeopardizing your profit margin. Both are critical to your company’s success. So it’s important to learn how to avoid endless changes from clients.
I’m not saying that revision requests are bad; on the contrary, in a strong working relationship, they may be a sign of trust, respect, and a desire to get the greatest possible result. But when the modifications keep arriving, it puts pressure on the customer, the agency, and the designer.
Why are web design revisions so hard?
As a web design company, it’s easy to grow frustrated with web design modifications.
After all, you spend so much time ensuring a project looks flawless. It’s pixel-perfect.
The color palette could be shown at an art gallery. Other designers fawn over the visuals you produced (or, to be honest, discovered).
And you know the client will view their site and be pleased. They’ll even give you a bonus for your efforts.
Here are the following ways to avoid endless changes from clients:
- Educate your customers about the real purpose of a revision.
The design process is naturally divided into stages. The designer creates a design and asks for feedback from the customer. Revisions are made to get the greatest possible outcome for the audience and client’s project.
In other words, revisions are an essential component of the design process that should be noticed. Instead, they should be done purposefully, keeping the project’s goals in mind.
Explain this method as part of your overall work strategy during your initial meeting with a new customer. You’ll set expectations for both your position and their role. This will provide them with a clear picture of how the project will go, and they will realize that modifications are a necessary part of the process.
- Point out errors if you see them.
If you see something, query it immediately—before or when you give the evidence.
For example, we included comments in the design proof to inform the customer that we had fixed a mistake. The following reason is:
- Sometimes what you believe is a misspelled word needs to be corrected. I’ve always been a stickler about spelling, but I got it incorrect once.
- For example, it informs them that they may modify it if they use this text in another magazine or a website.
- It boosts your authority. You’re being proactive by not waiting for them to propose changes.
- Define how many rounds of revisions are included in your pricing.
Based on your professional judgment of the project’s complexity, the number of rounds of revisions should be defined explicitly in both your legal contract and the initial estimate you present to the customer.
The more precise and informative you are from the start, the less puzzled your client will be. Finally, your attention to detail from the beginning will help to avoid misunderstandings and problems later on.
It demonstrates that you care about the quality of your job and assisting them, which is something people will return for.
- Accept your mistakes
Design is subjective. As a premistive and result driven phoenix web design company, we occasionally need to understand the customer’s expectations. Using words to describe visual likes and preferences may be challenging and deceptive. If your design falls short of the client’s expectations, apologize and assure them you will make it right. Also, that round does not count toward the agreed-upon number of revisions (sorry).
It may be a costly and challenging lesson, but it occurs to the best of us. Years of experience have taught us that the care and attention we devote to the design briefing process impacts whether a project succeeds or fails. A crucial step can save you hours of frustration later.
So, to obtain all of the essential information, ask your consumer the appropriate questions. Then, utilize a visual tool like My Visual Brief to visualize and express what the customer wants and expects. If you detect and correct errors early on, the remainder of the project will go quickly.
- Set clear expectations for your revision process.
Think about revision management and educate your customers on how you handle revisions. If you state that the proposal includes X changes, you must define a round of edits. For example, after the design is given, you collect all input and provide a new version, which closes one round of modifications.
If new requests exceed the stipulated revisions, please inform the customer that more work will incur additional costs.
- Keep the client informed about each phase of the design process
Most clients need to be aware of the gradual stages of the design process. Keeping the customer updated about each design step helps avoid misunderstandings about your location.
For example, whenever we receive the first aggregated feedback from the customer, we send them a confirmation email. We’ll use a subject line such as “first round of revisions out of three” and then describe the changes we intend to make based on their comments.
Taking the effort to accomplish this can help you plan your work and handle modifications, but most importantly, it will keep the customer updated on the project’s progress.
- Get a formal sign-off.
If a client makes ongoing changes, have them sign and return a form. Making them jump through a few hoops might make them reconsider making additional modifications and taking extra time to gather all their edits.
If they object, tell them you’re delighted to make the further modifications but that it’s your policy to acquire official permission after x number of rounds of edits, or however you want to phrase it.
Managing customer relationships is a complicated subject with numerous intricacies. The tactics outlined above have assisted us in improving our client interactions and developing positive connections, both of which are critical to our web design company’s success. It is now up to you to take these concepts and create your recipe for developing good connections with your clients.
Remember to define expectations upfront, keep the customer informed about each phase of the project, halt changes by referring to your initial agreement, be flexible, and demonstrate your goodwill.