Internet In India Stays A Male Controlled Sector As Consumer Base Set To Cross 0.5 Billion
The amount of Internet consumers in India will cross 0.5 Billion by June 2018, as per the report Internet in India 2017 posted together by the Kantar IMRB and Internet and Mobile Association of India this week. The amount of Internet consumers in India was expected to be 481 Million in December last year, an increment of 11.34% as compared to December 2016. The sum of Internet consumers is anticipated to cross 500 Million by June this year, states the report.
On the other hand, the sector still stays hugely a male province. While the number of Internet consumers in India was expected to be 481 Million in December last year, there were predicted to be just 143 Million women Internet consumers in general. The number is almost 30% of total Internet consumers in the nation. In the same manner, while Digital India is making its path in rural part of the country, the highlighting digital gender gap carries to continue.
On the other hand, among the rural Internet consumers the number of women consumers is increasing progressively displaying more and more gender equivalence in consumption. The report also underlines urban supremacy in the consumer base. As per the report, sum of Internet consumers in India saw an increment from December 2016 of 9.66% and is expected to be almost 295 Million as of December this year. However, rural part of the country is anticipated to have almost 186 Million Internet consumers as on December this year, seeing a development of 14.11% as compared to the same period a year ago.
The report claims that although the development rate of rural part of the country might seem more, it is primarily owing to the lower base. In general, the number of Internet consumers in rural part of the country is still seriously low.