Recently, AT&T and Hasbro have pulled out their ads from the Google owned YouTube claiming that pedophiles have started misusing the videos. According to them these videos are time marked and videos on young children, especially girls are being objectified. Scenes of nudity have been openly showcased in the section for comments.
Owing to the fact that Google has not been able to protect these brands from offensive comments, they have decided to pull out all their advertisements from YouTube. This was reported to CNBC by a spokesperson from AT&T. Previously such an action was taken by the company in 2017 after they learned that their advertisements were featured alongside offensive content, which also featured terrorism. This ban was soon raised on January, after which they resumed their relationship with YouTube.
Last Thursday Hasbro has also reported that they have agreed to remove all its advertisement content from YouTube. They have asked for a report from Google stating the actions that they are taking against this. These steps include removing their content from all such sick platforms as mentioned by a spokesperson from Hasbro.
Last Wednesday companies like Nestle, Disney and Epuic games have also pulled out their advertisements from YouTube owing to similar reasons.
These acquisitions from AT&T have not been proved yet and remain under speculation. Other companies Grammarly and Peloton have also had conversations with YouTube as to how such issues can be resolved. YouTube on the other hand have removed millions of comments that have upset the advertisement companies. These have been called predatory comments, because of which young actors are refusing to be featured in any short advertisements. The discovery algorithms have been updated to prevent these sensitive ads from featuring on videos that can have an audience with such behavior. They have also removed accounts of bad actors to tackle this problem. Authorities are also being informed as and when required.