Twitter this week promised to support a projected Senate bill that will need technology companies, which trade ad space, to reveal the amount of and source of money given for political advertisements. Dubbed as the Honest Ads Act, the bill was first issued by Sen. Mark Warner (D-VA), Sen. Amy Klobuchar (D-MN), and Sen. John McCain (R-AZ) back in October 2017.
The rule of online political ads is one of the material and lasting effects of Russian meddling in the 2016 US election. This is the same election in which millions of fake Kremlin-connected accounts were employed to sow distrust, plant propaganda, and stir up intense debates on troublesome political problems amongst the U.S. populace majorly via social media.
Twitter is following the path of Facebook, which claimed previous week that it will make severe modifications to its policies for political ad in the middle of the current data privacy scandal related to Cambridge Analytica to prevent bad actors and lower misinformation from co-opting its website. Those modifications, in fulfillment with the Honest Ads Act, comprise needing advertisers (aiming Facebook consumers over trending political problems such as gun control) to confirm their location and identity.
Ads will also be put through a tag of “political ad.” A blend of artificial intelligence-fueled algorithms and human moderators will scan the website to flag ads that need the label. Sens. Warner and Klobuchar called on Twitter and Google to adhere to the Honest Ads Act this week in the wake of announcement made by Facebook.
Earlier this month, Twitter announced a prohibition on ads for sales of initial offerings or virtual currency tokens of crypto currency, transporting the value of bitcoin below $8,000. Twitter followed the footsteps of Google and Facebook, which earlier this year slaughtered on ads associated to digital currency to protect users from being fooled.