Google Struggling to Ease Tensions on Eve of New EU Privacy Law
Posted By Rutuja Bhegade Posted On

Google Struggling to Ease Tensions on Eve of New EU Privacy Law

Google is about to ease the concerns of online publishers about the consequence related to the implementation of the European data privacy rules on their ad business. As per the General Data Protection Regulation (GDPR), the companies will have to justify transparently for processing the personal data from this Friday.

Google Struggling to Ease Tensions on Eve of New EU Privacy Law

According to the recent GDPR rules, the companies not following the rules will be applicable for 4% of company’s revenue. Attorneys and European Union officials have proclaimed that the companies will be provided with a grace period for implementation of the rules.

Google has announced that its online publishers have to take consent for tracking the users online. They also have to take a legal risk for the same. Google has taken this stand to comply GDPR rules. This has proved to be very unpopular in online publishers.

Google officials proclaimed that these compliance efforts are in progress. The company also proclaimed the release of additional tools that will assist publishers in June and August.

The concern is that Google and other advertisers may face the refusal from users for giving the consent to share their personal data.

Sovrn Inc has designed a permission-gathering tool. It can be used by websites as part of GDPR compliance. The company has proclaimed that it had an out-breaking number of clients for utilizing their service in the last week.

Google has assured that the company will potentially change some of its new GDPR-inspired policies. This change will be done if European authorities revise their instructions about constitutes’ compliance.

Recently, Google announced that the company is changing the eligibility criteria for its free G Suite for Education service. Now, it will include the home-school co-ops. Google will allow its users including parents and teachers running home-school co-ops in the coming weeks.