The existing trends point out that Indians are rapidly taking on mobile phones as their preferred display for entertainment. The latest report specifies that duration expended on smartphones raised by around 16% in the time interval of January–March 2017 over the prior quarter chiefly motivated by a strong command for entertainment apps and social media platforms.
Ever approachable to the requirements of a super-connected user base, Vodafone India has declared its association with HOOQ, which is a video-on-demand service provider to proffer unrestricted streaming of Bollywood, Hollywood, and local movies coupled with elite series to users. All the content will be obtainable on Vodafone Play app.
Vodafone Play is an application that provides Hollywood, Bollywood, and other vast compilation of songs, movies, live telecast, TV shows, live TV, sports, videos, and much more. Subscribers of Vodafone Play can now watch well-liked American shows such as The Flash, Arrow, The Big Bang Theory, Gotham, The Vampire Diaries, Friends, Supergirl, and much more without any surplus charges.
HOOQ is an alliance between Sony Pictures Television, Warner Bros, and Singtel. It concentrates on the Southeast Asia market and had authoritatively rolled out in June 2015 in India. The firm has raised, up to now, about $95 Million, comprising $25 Million round this year in January. It permits its users to enjoy unrestricted streaming access online and also an option for offline viewing on Indian & Hollywood television content and movies through any device, including tablets, smartphones, computers, and Android set-top boxes.
Vodafone India’s National Head for Content and VAS, Dipankar Ghoshal, said, “With mobile phones becoming the favored display for entertainment, the normal time expended on smartphones on a daily basis is considerably high than TV, representing that the involvement levels offered by smartphones remain unmatched. We discover our users are progressively looking for diverse and enriching content alternatives. Through our corporation with HOOQ, the company has further reinforced the quality content base on Vodafone Play. As the globe gets smaller by the day, the subscribers of Vodafone Play can now access worldwide approved television shows, movies, and much more, simply at the tip of their finger anywhere, anytime.”
Remarking about the partnership, HOOQ India’s Managing Director, Salil Kapoor, said, “We are very excited to proclaim our association with Vodafone. This partnership further sets our spot as the largest premium video-on-demand service of the country. India is one of the major marketplaces for HOOQ and this tactical partnership will guarantee a broader reach for us providing Vodafone users a frame to experience the finest of Hollywood TV Shows and movies across genres.”