Facebook Inc this week claimed that it is experimenting on augmented reality (AR) ads on its News Feed in the United States ahead of the holiday shopping season. The advertisements will allow consumers virtually cooperate with various goods from visualizing furniture in a room to trying on Michael Kors accessories & sunglasses.
Facebook claimed that Bobbi Brown, Sephora, Wayfair, Pottery Barn, and some other companies will began trialing the new concept of ad later this summer. The firm has already experimented AR advertisements on its Messenger application and claimed that companies comprising Nike and Asus witnessed higher engagement from consumers who saw those ads.
Facebook also claimed that it is extending the shopping function on Instagram stories all over the world in time for the holidays, via which consumers can purchase goods from retailers through the photo-sharing application. The social media firm claimed that it will also roll out video generation kits, which will make it simpler for advertisers to generate mobile-first video advertisements. “We view video as being the best way to discover new goods,” Ty Ahmad-Taylor, Facebook executive, claimed to the media in an interview.
On a related note, continuing its hard work for social good and assisting to get back with its users into good graces, the social media behemoth this week claimed that it will donate $5 to each newly generated fundraiser posted on a consumer’s birthday in the U.S. The fundraiser must be supporter of one of the 750,000 vetted US nonprofits permitted to lift money employing the platform.
In 2017, Facebook rolled out the feature, permitting consumers to choose an organization, set a final amount, and feed in a custom message. People who can view the post can contribute by making a donation. The money will arrive from the Facebook Donations Fund to assist nonprofits drive fundraising. The firm earlier claimed it might invest $50 Million into the fund for this year.