Its platform is opened by Snapchat to developers, enabling other firms to incorporate few of tools of Snapchat into their own services and applications. Few in the forefront to utilize these new tools consist of Patreon, Pandora, Eventbrite, Giphy, and Tinder.
Snap Kit, as the set of tools is called officially, comprises 4 diverse constituents: With Login Kit, the 3rd-party services will be capable of providing users the capability to log in with their credentials of Snapchat, resembling the button “log in with Facebook” accessible in several applications at present; Creative Kit gets the Snapchat-style camera effects and stickers to third-party applications; Story Kit can be utilized to incorporate publicly accessible Snapchat Stories into other services & applications; and Bitmoji Kit provides the same for the Bitmoji stickers.
For example, Pandora is utilizing Snap Kit to offer its users the capability of sharing songs on Snapchat directly, either as a component of their Snapchat stories or with friends directly. These sort of third-party incorporations resonate similar affiliations between Facebook and 3rd-party developers. The developer tools of Facebook came under inspection after the Cambridge Analytica scandal that underlined how developers can misuse these tools to collect enormous amounts of user information.
That is why Snap determined to bound the amount of information it is making accessible to developers. One instance: Services who utilize Login Kit to make login and sign-up functionality simpler have access only to a Snapchat name and the avatar of a user if they opt to share the concluding. They won’t be capable of obtaining any information on a user’s Snapchat friends.
The basis of this more privacy-conscious strategy is that app developers cannot tap easily into the user base of Snapchat to develop their own services—that could discourage interest in the interface. Distinctly, Snap also recently declared that it would pre-screen all the developers, indicating that Snap Kit will be a much more elite developer program.