With the rising infiltration of handsets, data turning out to be affordable, and ever-increasing accessibility of content, 80% of Internet consumers over all the age-groups in the nation are using YouTube, claimed Google India this week to the media. The Google-controlled firm pointed how YouTube is linked with Internet growth story of India at “Brandcast 2018” conference as it rejoiced its 10th birthday in the nation since its roll out in 2008.
“For companies, YouTube is presently an end-to-end portal and according to the “ComScore Video Metrix Multi-Platform” of December 2017, it crosses 85% of all extremely engaged users of Internet, in the age group of18 years and above,” claimed Vice-President at Google for South East Asia and India, Rajan Anandan, to the media in an interview. Crossing 225 Million monthly active consumers single-handedly on mobile, India is one of the quickest-developing nations for the video portal, the firm claimed.
“We now have over 300 channels with more than 1 Million users, in 2014 from just 16 channels. We will carry on investing in programs to back creators, and motivate more distribution and diversity of their material,” claimed Chief Business Officer at YouTube, Robert Kyncl, to the media in an interview. The overall number of online video users is anticipated to cross 500 Million by the end of 2020, the company claimed to the media.
YouTube is expanding its access to live streaming of TV as teenage viewers more and more watch online shows and conventional broadcast networks battle with aging demographics amid users. Sinclair Broadcast Group Inc., the television station operator, claimed to the media in a statement that it had a deal with YouTube TV to air its CBS, ABC, NBC, and FOX affiliates in 9 of the 14 fresh markets. Sinclair has stations in 11 out of the 17 markets as well that the YouTube TV will make an entry in the forthcoming weeks.