Twitter is supposedly operating on a camera-first function that will allow advertisers merge Twitter Moments with location-based videos and photos. Twitter Moments are curated stories about what is going in the surrounding. This move comes to place ads and sponsor events in middle of tweeted posts, claimed the media.
As per a media published this week, the decision is made to give a tough competition to competitor Snap Inc., which has been admired with advertisers.
“With this alteration, the stress on the portal will modify to images and video from text, offering advertisers a contestant to one of most accepted advertising chances of Snap,” claimed 3 senior executives of the agency well known with the issue to the media in an interview.
Snap gathers location-supported snaps related to particular topics and shows them together on its Discover tab as a highlighted post. The Discover tab is a function that has established to be popular with advertisers. Twitter’s function will operate in a same manner in Twitter Moments. On the other hand, it is not clear when the function will roll out and it can still be scrapped entirely or refined significantly, claimed the report.
Twitter has been chasing fresh advertising business post it published its first earnings. The firm clocked $87 Million in other non-advertising income including data licensing, up by 10% from a year ago. Ad income increased to $644 Million by 1%. Twitter posted net earnings of $91.1 Million, in comparison to a loss of $167.1 Million, a year ago.
Riding a wave of enhanced advertising choices, fresh consumers, and a squeeze of video material by advertisers as well as users alike, income of Twitter Inc’s has also jumped in Japan. Twitter claimed that sales in Japan increased 34% in the last quarter, in comparison to the same period a year ago, to $106 Million.